Glassons, Rundle Mall
Adelaide, SA
Retail | 263sqm
Completed 2024
PERRY was engaged to design the second Glassons store for South Australia. The historic Rundle Mall site underwent a huge restoration programme to gain a levelled retail floor throughout. Recognising and responding to both the context and potential customer of this site, we wanted to maintain as much of the heritage base building as possible, preserving its presence along the well known Rundle Mall pedestrian strip. Raw concrete, cement panelled walls and custom, gritty terrazzo tiles contrast with mirror and stainless steel merchandise displays.
An all grey palette is uplifted by the use of warm lighting on the feminine, often bright, fast fashion clothing.
Utilising the brand’s compelling fashion content to tell a product and brand story, large format, digital screens throughout the store give space to the imagery, resembling a gallery-like interior. These easily shift the store environment from a new product drop to a seasonal change.
Stainless blades float in front of the fitting rooms, subtly signalling a change in function to the customer.
